Rue Princesse: For Pink Fashion Royalty

2016-10-12 18:15

In Cannes last week, during the TFWA 2016 show, INCC presented a new brand for girls that love french fashion: Rue Princesse. Paris, the international capital of fashion, is the background for this first chapter in the new line of fragrances directed at princesses all over the world. Very feminine and girly, this pink edition is floral and gourmand and it follows the trend of sugared fruity perfumes.

Rue Princesse is an invitation to have fun while trying on clothes. But since perfume is the final touch for every style, no girl can survive in the fashion world without it. Soft and young, this perfume is a symbol of the good life and carefree moments of joy. The top is sparkling and lively with citrus tones. To accentuate the teenage vibes, blueberry and litchi are introduced, followed by the usual jasmine, rose, iris and violet combo. The chypre – oriental base is made of patchouli, tonka bean, sandalwood and musk. The result goes completely with the current trend.

The fragrance comes in a pink box, adorned with a silver bow above the small crown. The bottle is round and inside, the juice is pink. The cap is made of a dynamic pink bow. The signature silver crown is printed on the front where also the name of the fragrance is placed.

Rue Princesse

Chypre – floral - fruity

Top notes: bergamot, orange blossom litchi and blueberry

Middle notes: jasmine, rose, iris and violet

Base notes: patchouli, sandalwood, tonka bean and musk.


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