Italian fashion house Gucci announces its new fragrance Gucci Bloom, launching globally in August 2017; the first one under the hand of the new creative director Alessandro Michele. The new fragrance will become a pillar of the house, together with the key lines of Guilty, Bamboo, Flora and Gucci by Gucci.
With Gucci Bloom we can expect an unusual floral scent composed by perfumer Alberto Morillas. White flowers such as natural sambac jasmine and heady tuberose are mixed with woody accents of orris root and the new accord of Chinese honeysuckle or Rangoon creeper (Combretum indicum), a vine with red flowers native to India and exclusive to this fragrance.
The face of the campaign is Hollywood actress Dakota Johnson, who will, together with artist Petra Collins and model Hari Nef, represent “modern women”. The campaign is shot by Glen Luchford.
In line with Michele’s "grandma chic" fashion collection inspired by the 70s, the bottle of lacquered porcelain is square and colored in vintage powdery pink, decorated with a simple black and white label. The box showcases an herbarium pattern of a red-and-white toile de Jouy house print of leaves, a signature Gucci motif reinterpreted by Alessandro Michele.
The fragrance will be available as a 30, 50 and 100 ml Eau de Parfum.
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